New Data Shows Over Half of Executives Under 40 Use Twitter

June 27, 2009 – 5:29 am
Last week Forbes Insights, in association with Google, released a study showing that more than half of business executives under the age of 40 interact on micro-blogging platforms like Twitter. The report, "The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information," showed that 32% of business executives under 40 read or generate microfeeds daily (dark blue in the chart below) and 24% do so several times a week (light blue in the chart below).56% of Executives Under 40 Use Twitter and Micro-bloggingZappos CEO Tony Hsieh is an example of this Twittering executive class. "We've decided that we want to embrace transparency as much as possible," 35-year-old Tony said.So what does a company get from Twitter, according to Tony and the report? Grow in Transparency and Personality Companies use Twitter to both enhance their business transparency and enrich their personality. With 837,745 Twitter followers (as of today), Zappos ...

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How the King of Remarkable Content Will Live on

June 27, 2009 – 5:29 am
I've tried to moonwalk like Michael Jackson many times. I tried it with my parents sitting in front of the TV. I tried it with classmates dancing at college parties. Yet I never learned how to slide my feet as effortlessly as the King of Pop. Yesterday, as Michael Jackson died, people all over the world moonwalked, listened to Billie Jean and cried. The world paid tribute to the King of Pop who left us at the age of 50. Like his music or not, you had to respect Michael Jackson -- as a content producer and a marketer. He sold over 750 million albums, including Thriller which was 28 times platinum and the largest-selling album ever.Why was he so special? And what can we learn from him? I'd start with three things: He Was Remarkable Michael Jackson was the epitome of remarkable. He was remarkable in his music making, dance moves, spontaneity and eccentric lifestyle. When you produce ...

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StumbleUpon in Real Life [Cartoon]

June 27, 2009 – 5:29 am
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5 Puzzles a Marketing CSI Must Solve to Improve Conversion

June 27, 2009 – 5:28 am
It's elementary! Your website is a crime scene and I am going to cry bloody murder! Every second of every day websites are drawing qualified traffic that's not converting to leads and customers.And that's not the only crime being committed! Companies are not setting goals, they are not benchmarking results and often have no basis to track improvement in their marketing over time.These are all crimes and I call on all internet marketing CSIs (crime scene investigators) to use their deductive reasoning to solve these five puzzles for improved conversion and business success:1. HOW - How did visitors learn about your site?It is critical to know how visitors are learning about your site.  Track referring sites for all your visitors.  You should identify which sites (and types of sites) are sending you the most visitors and visitors that convert to leads.  It's amazing what a little focus on ...

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Like Monster’s Jeff Taylor, Move Where Crowds Live

June 27, 2009 – 5:28 am
In 1993, when Jeff Taylor founded job search site Monster.com, his brand appeared where his audiences lived. Monster advertised during the Super Bowl, had a crop circle ad outside Chicago's O'Hare Airport and flew promotional blimps.In 2005, when Jeff launched community site Eons.com, he moved where today's crowds live: on social networking sites. A recent HubSpot TV guest, Jeff shared advice about the power of Web 2.0 and engaging crowds online in the video clips below. Balance Brand and MetricsJeff suggests using a combination of metrics and brand to be successful in online marketing. In the past, Jeff ran his brand marketing campaigns using traditional advertising and Web 1.0. "We didn't actually have all this deep, trenchy measurement that we have today," he said. Now, companies have access to tools and analytics that make marketing, as Mike Volpe said, "more scientific." Jeff's Eons.com clearly demonstrates this new trend for a more ...

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Use Articles To Achieve Link Diversity

June 27, 2009 – 5:28 am
Link diversity is one of the most important concepts to consider as a webmaster. But what is it? Here’s a quick, down and dirty definition of link diversity - The acquisition of links from a variety of sources including directories, social bookmarking sites, social networking, blogs, and static websites both from within and outside of your niche [...] Go to Source

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Share Your Knowledge Of Article Marketing

June 27, 2009 – 5:28 am
Are you an article marketer? Do you have an expertise that you’d like to share? Looking for more exposure for your article marketing business? Be a guest blogger. Article Content Provider is looking for guest bloggers. Sign up as a user of the blog then send an e-mail to allen [at] articlecontentprovider dot com and tell [...] Go to Source

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What Should Your Resource Box Consist Of?

June 27, 2009 – 5:28 am
Your resource box is the small paragraph at the bottom of your articles that lead visitors back to your website. The point of article marketing, after all, is to drive traffic to your website by being a useful resource and providing useful information to your article readers. The author resource box is your chance to [...] Go to Source

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Keyword Management In Article Marketing

June 27, 2009 – 5:28 am
In the old days of article marketing, if you wrote a halfway decent article that was full to the hilt with the keyword you wanted it optimized for then you were almost assured of getting good traffic to your website. Not so much today. I’m still convinced that article marketing is a powerful vehicle, but it [...] Go to Source

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How Article Marketing Can Affect Page Bounce Rate

June 27, 2009 – 5:28 am
Article marketing is still one of the most important tools in an Internet marketer’s arsenal. All you need is one really good article to land one authoritative, high traffic website and it can boost your rankings in the search engines for a long time. An article is a keyword-optimized instrument that markets your website long [...] Go to Source

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